| In Car Experts Inc. | Press Release | | | | In Car Experts Inc. Announces
Strategic Marketing Alliance with Kenwood Swedesboro, NJ - January 7th, 2008 In Car Experts Inc. has created a Strategic Marketing Alliance with Kenwood USA, Inc. Continuing its goal of providing valuable retailer services and products, In Car Experts (ICE) has partnered with Kenwood to offer its members innovative product and information from a world leading brand. | | ICE / Kenwood U.S.A. While continuing to build and provide ICE Members and vendors the opportunity to engage in successful relationships, In Car Experts has added Kenwood to its growing list of ICE Preferred Vendors. The best retailers support the best brands. Kenwood is universally known as a 'best brand'. ICE Director of Vendor Relations, David Schwartz, states "In Car Experts staff has worked with the Kenwood Team for many months to develop a program that would benefit ICE Members, Kenwood, and the consumer. Clearly Kenwood is at the top of the list when ICE Members discuss core brands in Mobile Electronics. Kenwood's entire team is dedicated to working with The Best Mobile Electronics Specialist in enhancing the consumer's buying experience." Schwartz continues, " Keith Lehmann and Dave Hoag are industry veterans and the entire Kenwood Team is focused on assisting ICE Members as the Mobile Electronics category evolves. Working with the entire Kenwood Team is a special privilege for me because of their experience and incredible understanding of the challenges which The Best Mobile Electronics Specialist encounter daily. ICE is proud to engage with the entire Kenwood Team for 2008." Kenwood's Director of Sales, Dave Hoag, states, "As a group, In Car Experts represents many of the strongest mobile electronics specialists in America and we are delighted to be partnering with them in 2008. Kenwood has always considered this channel as its core focus and believes that the ICE group brings valuable resources to aid each member in today's rapidly evolving market." Hoag continues, "After many months of discussion, we have developed an exciting plan, focused on manufacturer-to-dealer communication, new technology implementation and enhanced profit margins. We thank David Schwartz and Rob Elliot for their creative input and look forward to everything this new partnership will bring to the future success of Kenwood and each of the ICE group members." | | | About In Car Experts Inc. In Car Experts Inc. (ICE) is led by industry veterans with over 50 years of collective experience focused on providing business enhancements to its retail members with support from select vendor partners. These enhancements come in the form of turn-key merchandising systems, dynamic marketing tools, improved vendor programs, real-time communication and information sharing with members and vendors, and many other benefits that are available only as part of a group. | | About Kenwood USA, Inc. 
Kenwood USA is a leading developer and manufacturer of consumer electronics and communications equipment. Founded in the United States in 1961, Kenwood USA is the largest sales subsidiary of Kenwood Corporation of Japan and is recognized by consumers and industry professionals for providing products known for quality, performance, and value.
Kenwood USA has a reputation for bringing important new products to the consumer electronics market. The company built the first audio/video amplifier for home theater back in 1981. Kenwood also created the first anti-theft car cassette deck that could be slid out of the dash; the first with an automatic broadcast sensor system and automatic noise reduction; the first with 24 presets; and the first polypropylene speaker cones. Over the years, Kenwood engineers have invented dozens of new technologies later copied by others. | | | |
|
|
