ICE welcomes Custom Sounds and its president, Mike Cofield to the ICE group of the nation's best retailers.  Custom Sounds brings the ICE storefront count to over 135.

Custom Sounds joins ICE

15 store retailer Custom Sounds has joined In Car Experts Inc.  Custom Sounds is known for being a great business, but is also well-known for its industry leading President, Mike Cofield.  As a founder of the original MERA industry trade association, Mike has been a vocal leader for retailers everywhere.

ICE Executive Director Rob Elliott comments, "ICE is proud to have the Custom Sounds' team and Mike as an ICE member.  Mike's retailing expertise is a rare find in the mobile electronics industry."  Elliott continues, "As impressive as Mike's retailing knowledge is, what impresses me most is Mike's willingness to share his know-how with others.  ICE looks forward to appointing Mike to the ICE Advisory Board in the very near future."

About In Car Experts Inc.

In Car Experts Inc. (ICE) is a group of the nation's best retailers.  Currently ICE is comprised of over 135 storefronts and over $160 million in collective business.  ICE is led by industry veterans with over 50 years of collective experience focused on providing business enhancements to its retail members with support from select vendor partners. These enhancements come in the form of turn-key merchandising systems, dynamic marketing tools, improved vendor programs, real-time communication and information sharing with members and vendors, and many other benefits that are available only as part of a group.

About Custom Sounds